Funeral Home Website Design: 11 Elements Your Website Absolutely Needs
Does your funeral home have a website? If not, you’re overlooking an important marketing tool. Because it will be the first place people go to learn about your funeral home and services, designing your funeral home website should be one of your top priorities.
Your funeral home website design must be easy to navigate and look professional so that people can easily find the information they need.
Here are some tips for perfecting your funeral home website design.
In addition, we will discuss some features that funeral homes must-have.
- Easy Navigation
- Uplifting & Memorable Colors
- Own Logo
- Intriguing Headline with a unique motto
- Underlining Important Info
- Call to Action
- Standout & Engaging Photo Collection
- Facility Virtual Tours & Videos
- Consistent Benefit driven Copy
- Social Proof
- Contact Information
Easy Navigation
Easy navigation is the most important aspect of funeral home website design. On your website, the information people need should be easily accessible.
You should also consider adding secondary navigation menus that allow users to drill down into more specific topics in addition to your primary navigation menu.
If you have a funeral home website, be sure that it is mobile-friendly. As more and more people use their phones and tablets to access the Internet, your website must appear well on all devices.
Uplifting & Memorable Colors
Use colors that are uplifting and memorable for your funeral home website design. When visitors visit your website, you don’t want them to feel depressed.
Instead, you want to use colors that will make people think of happy memories. Colors like yellow, light blue, and pink are good examples of uplifting colors.
Have Your Own Logo
There should always be a logo on a funeral home’s website. It will create a sense of branding for your business and it will help people remember you.
Logos should be simple and professional-looking. It’s a good idea to use the same colors on your logo and website.
Canva & LogoMaker are two good online tools for creating a logo. Alternatively, you can contact professional website developers who can provide comprehensive solutions including logo designing.
Intriguing Headline With a Unique Motto
The headline should be intriguing and contain a unique motto. People will be interested in reading more about your funeral home when they see this.
The headline should be short, sweet, and to the point. It should also relate to the information on your website.
Underlining Important Info
When you are designing your funeral home website, it’s important to underline the most important information. This will help people quickly scan the page and find the information they need.
You can use different colors, fonts, and sizes to underline important information.
From Services to Price, Plans and Locations, highlight all the important information your website visitors would need!
Call to Action
An effective funeral home website should have a call to action that encourages people to take action. From visiting your facility to contacting you for more information to making a donation, this can take many forms.
The call to action should be clear and concise, and it should stand out on the page.
Standout & Engaging Photo Collection
When people visit your funeral home website, they should be greeted with a standout and engaging photo collection. This could be a selection of photos of your staff, your facility, or recent events.
The photos should be high-quality and it’s a good idea to use a mix of different types of photos.
The more visual content you have on your website, the better. People are more likely to remember your funeral home if they have a strong visual presence.
Facility Virtual Tours & Videos
Videos and virtual tours of the funeral home’s facility should always be included on its website. By doing so, you will be able to let people know what to expect when they visit your business.
Furthermore, it’s a good idea to interview past clients and staff. This will help you form a more personal connection with the funeral home.
Consistent, Benefit-Driven Copy
Focus on the benefits that people will receive when writing the copy for your funeral home website. It will help you convince people to act and it will help them understand what you’re offering.
You should write a clear, concise, and easy-to-read copy. To make the information easier to digest, use short paragraphs and bullet points.
Ensure your funeral home website is designed with your visitors in mind. Make design, content, and feature decisions with your target audience in mind.
Social Proof
Social proof is an important component of a funeral home website. It could be testimonials from previous clients, reviews from online directories, or even press coverage.
Social proof will help you build trust with your audience and convince them that you are a legitimate business. Reviews and Ratings are an important part of Social Media Marketing.
Contact Information
Your funeral home website should include your contact information. In this way, people can contact you if they have any questions or concerns.
The contact information should be easy to find and prominently displayed.
Summary
Focus on the most important details when designing a funeral home website. In addition, you should use a variety of photos, videos, and virtual tours to engage your audience.
You should also include social proof and contact information on the page. In addition to connecting people with your funeral home, this will help them find the information they need.
Memorial Home Marketing specializes in designing and creating beautiful, modern, and responsive funeral home websites. Our team has years of experience in funeral home website design and we know how to create a website that will help you to stand out from the competition.
Talk to us today to learn more!
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